Effective Date: 1 January 2021
Last Updated: 1 January 2021

Welcome to www.affordablepowersolutions.co.za (the “Website”). This Privacy Policy explains how Affordable Power Solutions (APS) (“we,” “us,” or “our”) collects, uses, and protects your personal information in compliance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African laws.

By using our Website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue the use of our services.

1. Information We Collect

We collect and process personal information only where necessary for business operations, marketing, and compliance with legal obligations. This may include:

1.1 Personal Information You Provide

• Full name
• Contact details (email address, phone number)
• Physical address (if required for service delivery)
• Business/company details (if applicable)
• Payment information (if applicable for transactions)
• Any other information voluntarily submitted via contact forms, emails, or inquiries

1.2 Information Collected Automatically

When you visit our Website, we may automatically collect:

• IP address and location data
• Browser type and device information
• Cookies and tracking technologies (see Section 6 – Cookies for more information)
• Website interaction data (pages visited, duration of visit, etc.)

2. How We Use Your Information

We use your personal information for the following purposes:

• To provide and manage our services
• To process orders, invoices, and payments
• To respond to inquiries and customer service requests
• To send marketing communications (if you have opted in)
• To analyze Website usage and improve user experience
• To comply with legal and regulatory requirements
• To protect our business, customers, and Website from fraud and cyber threats

3. Sharing of Information

We do not sell your personal information to third parties. However, we may share your information in the following cases:

• With service providers (e.g., payment processors, hosting services) to facilitate business operations
• With legal authorities if required by law, court order, or to prevent fraud
• With business partners for marketing and service improvement (only if consent is given)

All third-party service providers are required to comply with POPIA and ensure the security of your personal data.

4. How We Protect Your Information

We implement reasonable security measures to protect your personal data from unauthorized access, disclosure, and misuse, including:

• SSL encryption for secure data transmission
• Access control measures to restrict unauthorized access
• Data minimization (only collecting necessary data)
• Regular security audits and updates

However, no online system is completely secure. We encourage you to take steps to protect your data, such as using strong passwords and avoiding sharing sensitive information via unsecured channels.

5. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights:

• Right to Access: Request a copy of your personal data held by us.
• Right to Correction: Request corrections to inaccurate or outdated information.
• Right to Deletion: Request that we delete your personal data (subject to legal retention requirements).
• Right to Object: Object to processing for direct marketing or other reasons.
• Right to Withdraw Consent: Withdraw consent for data processing at any time.

To exercise any of these rights, please contact us at [Insert Contact Email].

6. Cookies & Tracking Technologies

Our Website uses cookies to improve functionality and personalize user experience. Cookies help us:

• Recognize returning visitors
• Save user preferences
• Monitor website performance and analytics

You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of our Website.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Once data is no longer needed, it will be securely deleted or anonymized.

8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy policies or data practices. Please review their privacy policies before providing any personal information.

9. Children’s Privacy

Our services are not intended for individuals under 18 years old. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us to remove it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational, or business changes. Updates will be posted on this page with a “Last Updated” date. Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.

11. Contact Information

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us:

Affordable Power Solutions (APS)
Website: www.affordablepowersolutions.co.za
Email: info@affordablepowersolutions.co.za
Phone: +27 10 235 0519
Address: 6 Asset Road, Hughes, Boksburg, 1459